For Power of Reflection Foundation I created an illustration that literally reflects the essence of their name, a reflection from the perspective of the patient to that of the doctor and researcher. The foundation supports people with a Collagen Connective Tissue Disorder and was looking for a visual language that could represent the complexity of the human body and the condition in an accessible, human way.
The process began with an in-depth conversation with the foundation, followed by a visual brainstorming phase and several sketch proposals. After rounds of feedback, I refined the chosen concept into a colored vector illustration, paying close attention to the details within the icons and the relationships between the figures.
The final style is minimalistic yet personal, serving as a potential foundation for the development of their visual identity. The illustration will be used on their website and can also be applied in presentations and printed materials.
This collaboration was not only creatively inspiring but also deeply meaningful, thanks to the foundation’s openness and genuine appreciation.